AIQ
Brand Design · Graphics · Identity Design · Logo Design · Packaging Design · STEAM kits · DIY
AIQ
Brand Design · Graphics · Identity Design · Logo Design · Packaging Design · STEAM kits · DIY
AIQ is a STEAM education brand that focuses on core learning of digital native concepts like artificial intelligence and machine learning. This project is a brand and identity design for the same. The project was done from scratch, right from naming the brand to its packaging and overall visual and graphic system.
AIQ is a STEAM education brand that focuses on core learning of digital native concepts like artificial intelligence and machine learning. This project is a brand and identity design for the same. The project was done from scratch, right from naming the brand to its packaging and overall visual and graphic system.
Market Analysis
Making a brand is a balance between looking similar to the product category and being unique enough to stand out from the market. The idea is to look different while still being easy to discover by consumers.
Making a brand is a balance between looking similar to the product category and being unique enough to stand out from the market. The idea is to look different while still being easy to discover by consumers.
Brand Guidelines
Branding is all about consistency and creating recall value, consumers should be able to recognize the brand in a single blink, and this is achieved by religiously following and sticking to the brand guidelines provided by the design studio.
Branding is all about consistency and creating recall value, consumers should be able to recognize the brand in a single blink, and this is achieved by religiously following and sticking to the brand guidelines provided by the design studio.
Brand System
A branding system extends from its packaging and marketing to its products and services, which ties the whole thing into a personality which helps consumers connect with a brand on a more personal level.
A branding system extends from its packaging and marketing to its products and services, which ties the whole thing into a personality which helps consumers connect with a brand on a more personal level.
Brand Colours
Colours can play the most important part in creating a iconic and instantly recognizable brand. It is highly important to stay true to brand hues.
Colours can play the most important part in creating a iconic and instantly recognizable brand. It is highly important to stay true to brand hues.
Brand identity defines the personality of a brand